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Briana R. Falcon
Briana R. Falcon
Associate — Intellectual Property
E: bfalcon@velaw.com T: +1.713.758.2383
VCard BIO PDF
Associate — Intellectual Property

Briana R. Falcon

Briana R. Falcon
Houston
T: +1.713.758.2383
F: +1.713.615.5735

Texas Tower
845 Texas Avenue
Suite 4700
Houston, Texas 77002

E: bfalcon@velaw.com
M: +1.832.515.2154
VCard BIO PDF
Briana R. Falcon

Briana prosecutes and maintains domestic and international trademark portfolios and handles all forms of trademark-related disputes before the USPTO, in court, and before arbitration panels. She focuses her litigation practice on intellectual property, commercial disputes, cybersecurity and data privacy. She has been designated a Certified Information Privacy Professional (CIPP/US, CIPP/E) by the International Association of Privacy Professionals (IAPP) and counsels a variety of clients across industries on commercialization and data privacy issues surrounding emerging technologies.

The following is a list of representative matters in which Briana has assisted.

Experience Highlights

  • (S.D. Tex.) – Represented global advisory firm as plaintiff in a trademark infringement, dilution, unfair competition and cybersquatting case, successfully negotiating favorable settlement that curtailed substantial consumer confusion

  • (S.D.N.Y.) – Representing major sports league in cutting-edge data privacy litigation involving alleged disclosure of video browsing data under the Video Privacy Protection Act related to streaming video content

  • (S.D.N.Y.) – Obtained complete victory on behalf of major sports league in patent infringement case related to methods that allowed the use of “trick modes” when reading audio video data and which focused on the use of HTTP Live Streaming technology

  • (S.D. Tex.) – Represented an oilfield data visualization services provider in a five-day jury trial, defending against an unjust enrichment claim; successfully eliminated claims under the Digital Millennium Copyright Act on summary judgment

  • Assisted a major sports league in performing a comprehensive data privacy assessment, including assessment of policies and online activity tracking tools, and in execution of cybersecurity incident response

  • Represented sports league in license and development agreements with a variety of vendors, including Amazon Web Services and Intel, related to the league’s “Digital Athlete” platform, which uses AI, machine learning and league data to build virtual player models to better predict and prevent injuries

Credentials

  • Louisiana State University Paul M. Hebert Law Center, J.D. and D.C.L., magna cum laude, 2019 (Order of the Coif; Order of the Barristers; Louisiana Law Review, Issue Editor)
  • Louisiana State University, Bachelor of Music Education, 2013
  • National Black Lawyers Top 40 Under 40, 2022
  • Saul Lefkowitz Trademark Moot Court Competition (National Champion, Best Oralist)
  • Member: Order of the Coif, Order of the Barristers, International Association of Privacy Professionals, Houston Young Lawyers Association
  • Member: International Trademark Association (INTA) Brand Restrictions Committee
  • Member: Houston Bar Association (HBA) Habitat for Humanity Committee
  • Texas

News & Insights

Insight
Cyber(in)security: New York Levies Fine for Failure to Implement Written Policies

V&E Cybersecurity Update

Regulatory Roundup
December 1, 2023
Event
Palmina Fava and Briana Falcon to Moderate WCDirect Webinar on Cybersecurity and AI Risk Management
Regulatory Roundup
November 9, 2023
Insight
White House Issues First-of-its-Kind Executive Order on AI

V&E Cybersecurity Update

Regulatory Roundup
October 31, 2023
Insight
Not-So-First State: Delaware Becomes Twelfth State to Enact Data Privacy Legislation

V&E Data Privacy Update

Regulatory RoundupTechnology
September 19, 2023