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Briana R. Falcon
Briana R. Falcon
Associate — Intellectual Property
Associate — Intellectual Property

Briana R. Falcon

Briana R. Falcon

Texas Tower
845 Texas Avenue
Suite 4700
Houston, Texas 77002

Briana R. Falcon

Experience Highlights

  • (S.D. Tex.) – Represented global advisory firm as plaintiff in a trademark infringement, dilution, unfair competition and cybersquatting case, successfully negotiating favorable settlement that curtailed substantial consumer confusion

  • (S.D.N.Y.) – Representing major sports league in cutting-edge data privacy litigation involving alleged disclosure of video browsing data under the Video Privacy Protection Act related to streaming video content

  • (S.D.N.Y.) – Obtained complete victory on behalf of major sports league in patent infringement case related to methods that allowed the use of “trick modes” when reading audio video data and which focused on the use of HTTP Live Streaming technology

  • (S.D. Tex.) – Represented an oilfield data visualization services provider in a five-day jury trial, defending against an unjust enrichment claim; successfully eliminated claims under the Digital Millennium Copyright Act on summary judgment

  • Assisted a major sports league in performing a comprehensive data privacy assessment, including assessment of policies and online activity tracking tools, and in execution of cybersecurity incident response

  • Represented sports league in license and development agreements with a variety of vendors, including Amazon Web Services and Intel, related to the league’s “Digital Athlete” platform, which uses AI, machine learning and league data to build virtual player models to better predict and prevent injuries

  • Representing premiere infrastructure and logistics provider in responding to first-of-its-kind, multi-faceted fraud and typo squatting scheme, including by implementing various inventive risk-mitigation tactics and facilitating communication with law enforcement

  • Represented leading hydrocarbon exploration company in responding to cybersecurity incident, including by efficiently assessing breach notification obligations and other data privacy considerations

  • Representing major sports league in cybersecurity incident response following a ransomware attack


  • Louisiana State University Paul M. Hebert Law Center, J.D. and D.C.L., magna cum laude, 2019 (Order of the Coif; Order of the Barristers; Louisiana Law Review, Issue Editor)
  • Louisiana State University, Bachelor of Music Education, 2013
  • National Black Lawyers Top 40 Under 40, 2022
  • Saul Lefkowitz Trademark Moot Court Competition (National Champion, Best Oralist)
  • Member: Order of the Coif, Order of the Barristers, International Association of Privacy Professionals, Houston Young Lawyers Association
  • Member: International Trademark Association (INTA) Brand Restrictions Committee
  • Member: Houston Bar Association (HBA) Habitat for Humanity Committee
  • Texas