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Protecting Innovation: A Governance Framework for Intellectual Property
On July 23, 2026, at 1:00 p.m. ET, Eric Klein and Steve Moore will be presenting a PLI one-hour briefing …
July 23, 2026
July 23, 2026 • 1-minute read
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Trademark Litigation
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Where We Excel
A highly visible tool to engage customers and suppliers, trademarks are among the most valuable intellectual property assets a company owns. Ever-increasing globalization and online commerce demand the protection of assets, such as brands, product names, logos, and slogans. Vinson & Elkins’ Trademark Litigation lawyers help clients create, protect, and maximize trademark value through a variety of creative protection and enforcement strategies.
商標訴訟
「商標」作為吸引客戶和供應商的工具，是公司最具價值的智慧財產之一。全球化和網路商務的蓬勃發展令保護品牌、品名、圖文設計和商用標語等資產愈顯必要。文森艾爾斯的商標訴訟律師團隊運用各種創新的維權策略，協助客戶建立、保護商標並使其商標價值最大化。
We represent clients with trademark portfolios in the U.S. and throughout the world in diverse industries, such as oil and gas, health care, insurance, telecommunications, computer hardware and software, food, manufacturing, and publishing. Our protection strategies include trademark portfolio management and, where appropriate, innovative licensing programs. Our enforcement strategies include robust state and federal court infringement, dilution, and unfair competition actions, where our team leads all phases of ligation to protect and enforce our clients’ trademarks. Besides litigation, we also initiate and manage cancellation and opposition proceedings before the U.S. Trademark Trial and Appeal Board and domain name arbitration proceedings before the Internet Corporation for Assigned Names and Numbers (ICANN) to enforce our clients’ trademark and service mark rights.
文森艾爾斯客戶包括美國及世界各地擁有商標組合的企業，產業領域涵蓋石油天然氣、醫療保健、保險、電信、電腦軟硬體、食品、製造和出版業。我們保障客戶權益之策略包含建議客戶採取商標組合管理及適時地進行創新授權方案。在商標權維護方面，我們幫助客戶積極地在州及聯邦法院提起商標侵權、淡化和不公平競爭訴訟。我們亦協助客戶在美國商標審理暨上訴委員會席前提起商標撤銷和異議程序，以及在網際網路名稱與號碼指配組織 (ICANN)席前協助客戶進行網域名稱仲裁，進而維護客戶的商標暨服務標章權利。
Experience
Experience
(S.D. Tex.); (Trademark Trial and Appeal Board) — Successfully handled a trademark case to enforce our client’s rights in a mark for use in connection with offshore oil equipment and services; after suit was filed, the other side quickly agreed to our client’s demands regarding ownership and use of the mark; we obtained injunction as part of the settlement, and successfully petitioned the Trademark Office to reinstate our client’s trademark registration
(S.D. Tex.) – Represented global advisory firm as plaintiff in a trademark infringement, dilution, unfair competition and cybersquatting case, successfully negotiating favorable settlement that curtailed substantial consumer confusion
(S.D.N.Y.); (Fed. Cir.) — Obtained a complete affirmance of the dismissal of all claims against a leading consumer electronics and digital media provider before the Federal Circuit; claims included fraud, breach of contract, patent infringement, and trademark infringement
Represented a financial holding company in asserting and protecting rights associated with trademarks against competitors, successfully negotiating favorable agreements that curtailed infringement
(E.D. Tex.) — Represented a large wireless communication services company in its prosecution of trademark infringement claims
(N.D. Tex.) — Represented a nutritional supplement manufacturer accused of trademark infringement and unfair competition in federal court
Represented food and beverage industry plaintiff in Lanham Act trademark infringement and unfair competition actions relating to the sale of parallel imports in the United States
(W.D. Tex.; C.D. Cal.) — Represented world’s largest food and beverage company in multi-suit trademark litigation against distributors of unauthorized grey market goods
(美國德州南區聯邦地區法院)、(商標審理暨上訴委員會) — 成功地維護客戶在離岸石油開採設備和服務上使用其商標及服務標章的權利；對造於起訴後即同意客戶對該商標所有權和使用該商標的主張；本案達成和解並獲准禁制令，另外客戶得以於商標局回復其商標登記
(美國德州南區聯邦地區法院): 代表一家全球顧問公司作為原告參與商標侵權、淡化、不正當競爭和網域搶注案，成功協商達成有利的解決方案，從而減少消費者的混淆
(美國紐約南區地方法院)；(聯邦巡迴法院)—在聯邦巡迴法院獲得了對一家領先的消費電子產品和數位媒體提供商的所有索賠的完全駁回。索賠包括欺詐、違約、專利侵權和商標侵權
代表一家金融控股公司針對競爭對手主張和保護與商標相關的權利，成功談判達成有利的協議，從而減少侵權行為
(德克薩斯州東區）—代表一家大型無線通訊服務公司起訴商標侵權索賠
(美國德克薩斯州北部地區聯邦地區法院) — 代表被指控商標侵權和不當競爭的補充劑製造商
代表食品和飲料行業原告參與《蘭哈姆法案》商標侵權和不正當競爭訴訟，該訴訟與美國平行進口產品的銷售有關
(德克薩斯州西區聯邦地方法院；加州中區聯邦地方法院) — 代表全球最大的食品和飲料公司對未經授權的灰色市場分銷商提起多起商標訴訟
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Articles
Innovation Governance: 5 Strategies to Mitigate Intellectual Property Risks
Innovative companies stand out from their competitors, attracting talent and investment, boosting revenue and margins, earning new customers and deep …
February 2, 2026
February 2, 2026 • 2-minute read
Client Alerts
Trademarks as Assets: Selecting or Changing a Mark in the United States
As part of our series on trademarks as critical assets for businesses, this article discusses the importance of selecting and clearing a new or altered trademark for use and registration in the United States. Trademark selection and clearance are essential steps for avoiding costly and time-consuming disputes, securing exclusive rights, and building a strong brand identity.
August 29, 2024
August 29, 2024 • 3-minute read
Client Alerts
Trademarks as Assets: Protection in the United States
Trademarks serve as the cornerstone of brand identity, distinguishing the goods and services of one enterprise from those of another.
May 6, 2024 • V&E IP Update
May 6, 2024 • 3-minute read
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- Trademark Prosecution