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As the world economy grows, creating a distinct and unique brand becomes more challenging. Globalization forces companies to look at trademarks from a new angle. Vinson & Elkins’ Trademark Prosecution practice offers substantial experience in domestic trademark prosecution for portfolios across several industries, including oil and gas, health care, telecommunications, computer hardware and software, food, manufacturing, and publishing. We assist clients in coordinating a global trademark prosecution strategy.
Our practice goes far beyond the registration of our clients’ marks. V&E’s Intellectual Property lawyers counsel clients on brand strategy, including opinions on the clearance of marks, the strength of the brand, and the ease of enforcement — all of which are critical to our clients’ ability to develop a powerful brand. We help our clients maximize the value of their brands through licensing agreements and trademark-driven transactions.
Counsel Texas’ first and oldest legal distillery company, producer of Tito’s Handmade Vodka, regarding protection and registration of domestic and international trademark rights
Counsel a Texas Hill Country brewing company regarding protection and registration of domestic trademark rights
Counsel a Texas comic book company regarding protection and registration of domestic trademark rights
Counsel a major nutritional and supplement food company regarding protection and registration of domestic and international trademark rights
Counsel a leading international partnership of independent, fiduciary wealth management firms regarding protection and registration of domestic trademark rights
Counsel an asset management company regarding protection and registration of domestic and international trademark rights
Counseled a film production company regarding protection and registration of domestic trademark rights
Prosecuted state and federal trademark applications for cultural arts museum
Counseled an international wildlife protection agency on global trademark registration strategy and protection of international trademark rights
Counseled a nutritional supplement company on maintenance and asset allocation of multi-national trademark portfolio
At Vinson & Elkins, we bring decades of knowledge, skill, and experience to our clients’ most complex legal matters.
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Articles
Innovation Governance: 5 Strategies to Mitigate Intellectual Property Risks
Innovative companies stand out from their competitors, attracting talent and investment, boosting revenue and margins, earning new customers and deep …
February 2, 2026
February 2, 2026 • 2-minute read
