Skip to content

Bloomfire Announces Major Growth Investment from Primus Capital

Bloomfire Announces Major Growth Investment from Primus Capital Background Image

Vinson & Elkins advised Bloomfire, the leader in knowledge engagement software, in connection with a significant growth equity investment by Primus Capital (“Primus”).

Primus will partner with the Bloomfire management team to drive the company’s next phase of growth.

The V&E corporate team was led by partner Milam Newby and senior associate Kate Rainey Willson, with assistance from associates Jimmy Chalk and Alan Albrecht. Also advising were partner Jason McIntosh, senior associate Allyson Seger, and associate Adam Bateman; partner Thomas Wilson and senior associate Alex Bluebond; partner Shane Tucker and counsel Dario Mendoza; associate Briana Falcon; and counsel Sarah Mitchell.

About Vinson & Elkins
For more than 100 years, Vinson & Elkins has provided deep experience in handling transactions, investments, projects, and disputes worldwide. The firm is a trusted adviser to clients in the most important industrial and digital industries. Learn more by visiting or follow us on Twitter @VinsonandElkins or connect with us on LinkedIn.

For more information, please speak with our media contacts.