As the world economy grows, creating a distinct and unique brand becomes more challenging. Globalization forces companies to look at trademarks from a new angle. Vinson & Elkins’ Trademark Prosecution practice offers substantial experience in domestic trademark prosecution for portfolios across several industries, including oil and gas, health care, telecommunications, computer hardware and software, food, manufacturing, and publishing. We assist clients in coordinating a global trademark prosecution strategy.
Our practice goes far beyond the registration of our clients’ marks. V&E’s Intellectual Property lawyers counsel clients on brand strategy, including opinions on the clearance of marks, the strength of the brand, and the ease of enforcement — all of which are critical to our clients’ ability to develop a powerful brand. We help our clients maximize the value of their brands through licensing agreements and trademark-driven transactions.